About Us
We help build profitable businesses.
Greg Pomerantz was trained in "blue chip" companies like PepsiCo and ConAgra, and then moved into fast-growth, entrepreneurial environments like NordicTrack and Miracle-Ear. For the last 15+ years, Greg has worked with privately owned and emerging businesses.
We work with a broad range of industries to develop sales and marketing strategies, commercialize and launch new products, and establish new distribution channels for small and mid-sized companies. Beyond simply creating a plan, we actively engage in business development, performing sales calls for our clients to validate new products and uncovering new customers.
With more than 30 years of experience, from start-ups to Fortune 100 companies, Pomerantz & Associates can help you build an affordable, actionable roadmap to increase sales and profitability.
Industry experience:
- Small to mid-size companies
- Software and SaaS Model
- Retail
- Healthcare
- Health & Wellness
- CPG
- Financial Services
- Building Materials
Greg has a B.A. from the University of California, Santa Barbara and an M.B.A. from the Kellogg School of Management at Northwestern University.
Solutions
Marketing Plans
We develop go-to-market plans that provide a road map for a business to follow to increase profitable sales growth. Our process is designed to be done quickly and to produce ways to measure effectiveness of all strategies and tactics.
Brand Positioning
What is your key competitive difference from your competition and how is this leveraged to drive sales? We help businesses figure this out so they are more competitive in the marketplace.
Bringing New Products to Life
Finding the right distribution channels for a new product and understanding how to work with each channel partner is critical to a successful new product launch. With over 30 years of successful launch experience in many industries and channels, we help businesses find their ideal path to market.
Business development
We pride ourselves in being one of the only marketing firms that will actively conduct business development. We make sales calls for our clients which leads to faster learning and topline sales growth.